Beyoncé Just Revealed the Name of Her Upcoming Hair Care Brand

Since Beyoncé first announced her upcoming hair care brand last May, we’ve been waiting with baited breath to hear more details. And as of today, the Renaissance artist just shared the name of first-ever beauty brand on Instagram—CÉCRED.

“Hair is sacred. The journey begins Feb 20. Visit CECRED.com,” reads the star’s latest post, which also features throwback clips of Beyoncé and her mother working in a salon interspersed with present-day professional hair styling. CÉCRED is slated to launch on February 20, according to the brand’s Instagram page.

Our only other clue of what’s to come from is based on a selfie Beyoncé previously took in front of a vanity makeup-free. Pictured with a piece of her statement honey brown hair and slim curling iron in hand, the image shows an assortment of bottles we can only assume are lab samples of potential brand staples. If our wildest beauty dreams are realized, think: Mousse, hair oil, and more.

“How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” Beyoncé writes in a note included on the last slide of her post. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy,” she explains. “I can’t wait for you to experience what I’ve been creating.”

And when it comes to the star’s personal hair care routine: “The health and quality of Beyoncé’s hair is most important for both of us,” her colorist Rita Hazan previously told Bazaar. “Beyoncé and I are always on the same page when it comes to keeping her hair healthy and its overall color.” While it may seem that this announcement comes out of the blue, Beyoncé is no stranger to the beauty world, previously releasing her coveted, namesake fragrance, Heat in 2010, and serving as a brand ambassador for L’Oreal Paris in 2008.

Celebrity beauty brands are all too common these days, but we’ll take any chance we can get to look more like Beyoncé, which is why we’re keeping our eyes peeled for all the details on this highly-anticipated release. Keep this post bookmarked for the latest on the beauty brand’s official price range and product offerings.

Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany’s work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she’s been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.