Dyson hair tools have taken the world (and TikTok) by storm–and for good reason. The brand’s viral high-tech devices took off with the very first launch, the Supersonic hair dryer, in 2016. Each innovation afterward—from the Airwrap multi-styler to the newest Airstrait—has presented newer, more innovative technology designed to achieve healthy, styled hair. The latest: Backstage at New York Fashion Week, the tech brand just debuted the Supersonic r. And though the new hair dryer—in keeping with Dyson products’ standard trajectory—is a more efficient, easier-to-use version of its Supersonic predecessors, there is a catch: You can’t use the r at home.
The brand’s smallest, lightest, and most innovative hair tool yet, the Supersonic r is Dyson’s first professionals-only device and a hairstylist’s dream. The updated design is the result of feedback from stylists, most of whom found the previous Supersonic iterations too heavy to use all day, especially with motors that didn’t last as long as they should have.
“We get a lot of feedback on [our tools], so a new product often starts with what someone personally thinks,” founder James Dyson tells Bazaar in an exclusive interview. “We love creating something different—and better.”
At first glance, one of the most drastic differences is the new tool’s ergonomic curved r shape, designed to reduce hand strain for stylists and offer more comfort and control. The new and improved Dyson Hyperdymium motor distributes heat more evenly, and even self-cleans for a more efficient blow-dry. The r also has smart radio-frequency identification sensors that automatically recognize each of its five attachments and then adjust the temperature and airflow accordingly, for a precise style.
Those styling attachments include the Flyaway and the Gentle Air attachments; the latter reduces airflow to help reduce frizz and define curls. There is also the new Powerful Air attachment, which ramps up the airflow velocity to dry hair more quickly.
While you can’t buy the new hair dryer for your at-home blowouts, your go-to salon will be able to add the Supersonic r to its repertoire of tools starting in April.
The Supersonic r will retail for $569.99, and hairstylists can sign up for the waitlist. And if you aren’t a professional, don’t fret—something tells us more Dyson hair innovation is on the way soon.