Kylie Jenner Debuts Her Cotton-Candy Pink Hair—to the Delight of Her Fans

Nearly 10 years ago, Kylie Jenner inspired a cult following of fans when she changed her display name on social media to “King Kylie,” to match the “King Gold Chains” nickname her then-boyfriend, the rapper Tyga, went by. This was the era of Tumblr, of heavily filtered Instagram photos, of Kylie Cosmetics lip kits, of Jenner dying her midnight-black locks into exciting colors like blue, green, platinum—and pink.

Now, in the year 2024, Jenner seems to be reminiscing about that period of her life by revisiting a favorite hair color. In new photos posted to Instagram, the mom of two debuted a feathery, cotton-candy pink hairdo, cheekily captioning the selfies, “hiiiii remember me.”


kylie with pink hair sitting in a car


Though we don’t know for sure whether the ’do is Jenner’s original locks or simply a wig, fans went crazy for the brand-new look in the comments.

“KING KYLIE IS BACK???????😭😭😭😭,” one user wrote.

Another added, “KING KYLIE. IM DECEASED.”

One fan even requested a specific style from Jenner’s King Kylie era: “Nah we want blue ombré King Kylie back 😂🤌🏻.”

kylie selfie


Speaking with Harper’s Bazaar for our March 2020 cover story, Jenner reflected on the massive influence her dyed hair inspired a decade ago, after being asked about the moment she realized how famous she had become.

“I always knew my family was a big deal, but me, solo, probably around when my pop-ups started,” she said. “Or when I started dyeing my hair blue and cut my hair off, and then everyone started dyeing their hair blue and cutting it off. And I was like, ‘Whoa.’ I realized what an influence I had. I was probably like 16.”

Headshot of Chelsey Sanchez

As an associate editor at, Chelsey keeps a finger on the pulse on all things celeb news. She also writes on social movements, connecting with activists leading the fight on workers’ rights, climate justice, and more. Offline, she’s probably spending too much time on TikTok, rewatching Emma (the 2020 version, of course), or buying yet another corset.