The 12 Best Shampoos for Gray Hair

12 Best Shampoos for Gray Hair of 2024Much like hair care products typically reserved for blondes, the best shampoos for gray hair feature toning ingredients that cut down on brassiness. And as a bonus for your daily or weekly cleanse, many of these staples also leave your grays shinier and more hydrated than ever—a real plus, since silver or white hair is often more fragile and prone to breakage.

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And if you’re gray by design, Stephanie Brown, master colorist at IGK SoHo in New York City previously told Bazaar that sulfate-free picks—like Kristin Ess’s the One Purple Shampoo and Better Not Younger’s Silver Lining Purple Shampoo—are ideal for helping color last even longer. Ahead, the best shampoos for gray hair (and silver foxes, too!) that boost shine and manageability.

Related: Making Peace with Going Gray


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